Your Expert Guide To J-Beauty Brand: Shiseido
For over 150 years, Shiseido has always been one step ahead of the beauty game for its Japanese skincare and makeup expertise. Founded in Tokyo in 1872, it’s one of the oldest cosmetic companies in the world. And it certainly has the knowledge and expertise to show for it. Shiseido’s aim is to transcend borders and boundaries, and constantly push for innovation.
In this guide we share our favourite Shiseido make up and skin care products, plus a few product recommendations!
BEST SHISEIDO FOUNDATION
Synchro Skin Self Refreshing Foundation SPF 30
If you’re looking for a weightless foundation, then this will be your new best friend. This medium-to-full coverage foundation will deliver a naturally flawless skin look with this long-lasting liquid foundation. Instantly hydrates and feels comfortable on every skin type through its 24 hour wear.
BEST SHISEIDO CONCEALER
Synchro Skin Self Refreshing Concealer
This concealer doesn’t cake, flake or crease! With its medium-to-full coverage, this concealer is designed to obscure blemishes and unevenness but with the most lightweight, silky feel. The 24-hour-lasting formula for an even coverage, no matter what your day entails.
BEST SHISEIDO MOISTURISER
Essential Energy Hydrating Cream
This moisturiser does it all. This moisturiser is a fantastic multitasker to have in your beauty bag! It contains ginseng with anti-ageing properties, hyaluronic acid for improving your skin’s hydration. The cream’s light and delicate scent smells like freshly-picked flowers—and who doesn’t love flowers?
BEST SHISEIDO EYE CREAM
Vital Perfection Uplifting & Firming Eye Cream
This product is luxurious, innovative and, most importantly, it does exactly what it says on the tin! Infused with retinol, this nourishing eye cream works to smooth and tighten the skin around your eyes. The result? A gorgeously youthful look!
BEST SHISEIDO SERUM
Ultimune Power Infusing Concentrate
This iconic formula works as a pre-treatment before the rest of your skin care. Formulated with antioxidant-rich ingredients like reishi mushroom, Bulgarian rose water and gingko biloba leaf (could this be any more luxurious?), it encourages your other treatments to work twice as hard.
OUR RECOMMENDATIONS