A dedicated hair color shampoo for color treated hair Improves the quality of colored hair in three areas: color protection, vibrant shine & stronger hair Enriched with WellaPlex+ bonding agent that strengthens hair by reconstructing the hair bonds after dyeing Formulated with additional antioxidants that improve protection against free radicals Maintains the vibrancy of brunette, red or blonde locks Preserves hair?s smoothness & shine Anti-fading & offers up to 8 weeks of color protection