High-intensity matte formula that glides on bold color with 10-hour wear. Play with a high-intensity matte sensation. In just one swipe it glides on bold color that lasts for 10 hours and sets to a smooth, matte finish. Power Pigment Complex?a dynamic blend of pure pigments and color-locking ingredients?saturates lips with dense color that glides effortlessly and wears comfortably all day. A lineup of 15 transfer-resistant shades let you choose every power move. High intensity. Zero weight. All-out comfort.