A volumizing shampoo for fine, flat & flyaway hair Offers gentle cleansing while adding volume & bounce from root to tip Formulated with Natural Cellulose to plump & thicken the texture of fine strands Blended with Copolymers to control flyaways & static Infused with Keratin Proteins to strengthen hair & improve its overall fullness Facilitates styling & blow-drying by making fine hair easier to control Hair appears thicker, full of body & more manageable