High intensity color with a velvety matte finish from the very first stroke. Bold color with just one stroke. Impressive staying power – kiss-proof, touch-proof, water-proof wear. Velvety matte finish. waterproof and touchproof? Rimmel London Stay Matte Liquid Lip Colour ticks all the boxes. Apply to lips for just one stroke to bold colour; the ultimate matte lipstick that keeps lips looking lit from day to night.