This no-silicone formula is chock-full of deliciously moisturizing and deeply clarifying plant extracts that dry, damaged hair will drink up, like Argan Oil, Coconut Oil, Aloe Leaf, Tea Tree and Blue Green Algae. From dull to bright, our nourishing violet No Yellow Shampoo is a must-have for hair in need of a little de-brassing. When used twice a week, our no-yellow technology boosts brightness in blonde, white, and highlighted hair. Feel great about the products you use on your hair. Our No Yellow haircare line is formulated Sulfate, Paraben, and 100 percent vegan, so that all skin types, even the most sensitive, stay safe and irritation-free.