Virtue

Virtue is the first hair care brand to discover and use Alpha Keratin 60ku®, a pure human Keratin and combining with the finest frizz fighters, shine boosters, and volume builders to give you the most effortlessly healthy hair. Trusted by celebrities like Jennifer Garner, Anne Hathaway and Kristen Stewart, it is the first hair care brand to use a true form of keratin to reduce frizz, repair split ends, and increase vibrancy and thickness of hair.

Shop the globally-adored gamechanger: Virtue The Polish Un-Frizz Cream