Virtue

Virtue is the first hair care brand to discover and use Alpha Keratin 60ku®, a pure human Keratin and combining with the finest frizz fighters, shine boosters, and volume builders to give you the most effortlessly healthy hair. Trusted by celebrities like Jennifer Garner, Anne Hathaway and Kristen Stewart, it is the first hair care brand to use a true form of keratin to reduce frizz, repair split ends, and increase vibrancy and thickness of hair.

Shop the globally-adored gamechanger: Virtue The Polish Un-Frizz Cream

55 products

Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo

Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo

$73.20 17 oz
Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

$86.50 17 oz
Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

$23.40 1.8 oz
Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$38.40 6.7 oz
Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo

Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo

$39.75 8 oz
Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$38.40 6.7 oz
Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream

Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream

$37.00 4 oz
Virtue Volumize & Thicken Set 3pcs

Virtue Volumize & Thicken Set 3pcs

$34.80 3pcs
Virtue Curl Shampoo 240ml/8oz

Virtue Curl Shampoo 240ml/8oz

$30.10 240ml/8oz
Virtue Hair & Scalp Reset Duo Set 2pcs

Virtue Hair & Scalp Reset Duo Set 2pcs

$27.75 2pcs
Virtue Curl Conditioner 200ml/6.7oz

Virtue Curl Conditioner 200ml/6.7oz

$31.25 200ml/6.7oz
Virtue Curl Leave-In Butter 150ml/5oz

Virtue Curl Leave-In Butter 150ml/5oz

$27.75 150ml/5oz
Virtue Mini Must-Haves Set 5pcs

Virtue Mini Must-Haves Set 5pcs

$58.20 5pcs
Virtue Hydrate & Nourish Set 3pcs

Virtue Hydrate & Nourish Set 3pcs

$27.75 3pcs
Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

$53.50 3pcs
Virtue Repair & Strengthen Set 3pcs

Virtue Repair & Strengthen Set 3pcs

$33.60 3pcs
Virtue Smooth & Silken Set 3pcs

Virtue Smooth & Silken Set 3pcs

$33.60 3pcs
Virtue Smooth Shampoo 500ml/17oz

Virtue Smooth Shampoo 500ml/17oz

$78.05 500ml/17oz
Virtue Recovery Shampoo 500ml/17oz
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Virtue Recovery Shampoo 500ml/17oz

$84.80 500ml/17oz
  • 500ml/17oz - $84.80
  • 240ml/8oz - $39.95
Virtue Recovery Conditioner 200ml/6.7oz
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Virtue Recovery Conditioner 200ml/6.7oz

$43.05 200ml/6.7oz
  • 200ml/6.7oz - $43.05
  • 500ml/17oz - $86.15
Virtue The Polish Un Frizz Cream by Virtue for Unisex - 4 oz Cream
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Virtue The Polish Un Frizz Cream by Virtue for Unisex - 4 oz Cream

$39.75 4 oz
Virtue Curl Shampoo by Virtue for Unisex - 8 oz Shampoo
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Virtue Curl Shampoo by Virtue for Unisex - 8 oz Shampoo

$37.00 8 oz
Virtue Flourish Hair Rejuvenation Treatment Set (1 Month Supply): Virtue Flourish Shampoo+Conditioner+Density Booster 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set (1 Month Supply): Virtue Flourish Shampoo+Conditioner+Density Booster 3pcs

$70.40 3pcs
Virtue Flourish Volumzing Styler 120ml/4oz
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Virtue Flourish Volumzing Styler 120ml/4oz

$41.10 120ml/4oz
Virtue Flourish Mask For Thinning Hair 150ml/5oz
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Virtue Flourish Mask For Thinning Hair 150ml/5oz

$69.90 150ml/5oz
Virtue Healing Oil 50ml/1.7oz
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Virtue Healing Oil 50ml/1.7oz

$43.40 50ml/1.7oz
Virtue Frizz Block Smoothing Spray 150ml/5oz
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Virtue Frizz Block Smoothing Spray 150ml/5oz

$45.70 150ml/5oz
Virtue Refresh Topical Scalp Supplement 60ml/2oz
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Virtue Refresh Topical Scalp Supplement 60ml/2oz

$53.50 60ml/2oz
Virtue Colorkick De-Brassing Shampoo 240ml/8oz
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Virtue Colorkick De-Brassing Shampoo 240ml/8oz

$46.50 240ml/8oz
Virtue Flourish Shampoo For Thinning Hair 240ml/8oz
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Virtue Flourish Shampoo For Thinning Hair 240ml/8oz

$45.35 240ml/8oz
Virtue Flourish Density Booster 120ml/4oz
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Virtue Flourish Density Booster 120ml/4oz

$45.50 120ml/4oz
Virtue Flourish Conditioner For Thinning Hair 200ml/6.7oz
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Virtue Flourish Conditioner For Thinning Hair 200ml/6.7oz

$46.85 200ml/6.7oz
Virtue Curl-Defining Gel 200ml/6.7oz
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Virtue Curl-Defining Gel 200ml/6.7oz

$38.80 200ml/6.7oz
Virtue 6-In-1 Styling Paste 50ml/1.7oz
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Virtue 6-In-1 Styling Paste 50ml/1.7oz

$35.95 50ml/1.7oz
Virtue Split End Serum 50ml/1.7oz
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Virtue Split End Serum 50ml/1.7oz

$41.20 50ml/1.7oz
Virtue Exfoliating Scalp Treatment 150ml/5oz
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Virtue Exfoliating Scalp Treatment 150ml/5oz

$45.70 150ml/5oz
Virtue Best-Selling Hair Favorites Set 5pcs
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Virtue Best-Selling Hair Favorites Set 5pcs

$111.85 5pcs
Virtue Nourish & Flourish Duo For Hair Set 2pcs
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Virtue Nourish & Flourish Duo For Hair Set 2pcs

$71.00 2pcs
Virtue Flourish Hair Rejuvenation Treatment Set 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

$135.40 3pcs
Virtue Fan Favorites Kit 4pcs
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Virtue Fan Favorites Kit 4pcs

$114.70 4pcs
Virtue The Polish Un-Frizz Cream 120ml/4oz
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Virtue The Polish Un-Frizz Cream 120ml/4oz

$41.20 120ml/4oz
Virtue Restorative Treatment Mask 150ml/5oz
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Virtue Restorative Treatment Mask 150ml/5oz

$70.40 150ml/5oz
Virtue Recovery Conditioner 500ml/17oz
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Virtue Recovery Conditioner 500ml/17oz

$86.15 500ml/17oz
  • 500ml/17oz - $86.15
  • 200ml/6.7oz - $43.05
Virtue Recovery Shampoo 240ml/8oz
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Virtue Recovery Shampoo 240ml/8oz

$39.95 240ml/8oz
  • 240ml/8oz - $39.95
  • 500ml/17oz - $84.80
Virtue 6-IN-1 Styler 120ml/4oz
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Virtue 6-IN-1 Styler 120ml/4oz

$33.90 120ml/4oz
Virtue Full Shampoo 500ml/17oz
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Virtue Full Shampoo 500ml/17oz

$84.80 500ml/17oz
  • 500ml/17oz - $84.80
  • 240ml/8oz - $41.10
Virtue Full Shampoo 240ml/8oz
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Virtue Full Shampoo 240ml/8oz

$41.10 240ml/8oz
  • 240ml/8oz - $41.10
  • 500ml/17oz - $84.80
Virtue Full Conditioner 500ml/17oz
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Virtue Full Conditioner 500ml/17oz

$96.30 500ml/17oz